The could have would have and should have story of Kodak Pt.II
Kodak: Missed opportunities in Digital photography. The Kodak company, a brand associated with trust and quality, was founded in the 19th century and was well known for its leadership in photography, which is synonymous with capturing memories. Their film, cameras, and processing labs were areas of inevitable visit for photographers and consumers alike. They were deeply invested in the market ( Achieveit, n.d.). What Went Wrong The unplanned and mismanaged opportunity of tapping into digital photography, a technology that was developed by their own engineer and in which Kodak itself had a hand in creating, triggered the downward spiral and eventual downfall of Kodak ( Tidd & Bessant, 2020) . The digital camera is an invention that could have positioned Kodak as a pioneer in the digital age. However, this opportunity was missed due to concerns about cannibalizing their lucrative film business, as Kodak refused to embrace this innovation as a technology for future use fully. ...